As I have learned throughout this entire semester thus far, every industry has begun to not only use social media but also blogs in order to endorse products and people. This includes politicians such as presidential candidates who use social networks and blogs in order to gain a following and persuade people to vote for them.
Barack Obama will always be remembered as the first to use social networks to his advantage in an election. For example, Obama created accounts on Facebook, Google+, Pinterest, Tumblr, Youtube, Flickr, Instagram, Spotify and Twitter. These tools helped him to gain the following of the younger generations who are social media obsessed because as they became more and more exposed to Obama, they likely began to follow him more. As you can see, Obama strayed away from not only using the generic social networks, Facebook and Twitter, and moved toward also using the not so generic social networks in order to make him see more personable and for people to feel as if they are comfortable with him because he is just an ordinary person. This might have been a major deciding factor in the election as Mitt Romney only used the more generic social networks and likely did not reach as large of an audience and definitely not all of the younger generation. Studies found that Obama’s accounts were more effective and generated more interaction with users. Not only did Obama use social networks but he additionally began to update a personal blog over 10 times a day. You can only imagine how personable this made him seem because although he is such a busy person, he still found time to update his blog and reach out to his followers. Ever since the 2012 election in which Obama and Romney used social networking tools in order to attract people, social networks will always be used in elections. These social networking tools allow for more exposure and additionally help to create a brand around the candidate. For example, Obama’s “Hope” brand was brilliant and was solidified through the use of various social networks. As president, Obama has continued his tech-savvy ways and continues to use social networks and has the youngest staff in White House history with an average age of 29 years old. He additionally has replaced most of the technology in the White House with updated computers in order to have the best tools possible in order to carry out and continue his successful brand as a president.